Associate General Counsel - Marketing

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

The U.S. Bank Law Division is seeking an experienced Attorney to serve as the lead lawyer supporting our Corporate Marketing division. 

This role will work with our Marketing and Analytics division and business unit Marketing teams on traditional, digital and social media marketing and advertising matters. The position offers candidates an opportunity to serve as a strategic partner and advisor to our Marketing and Analytics leadership team and a career with exposure to a variety of Marketing and advertising-related legal issues and transactions. We are looking for an individual who can work independently but collaboratively in a fast-paced and collegial team environment.

Successful candidates for positions in the U.S. Bank Law Division consistently provide excellent advice and guidance to clients and colleagues on a variety of legal matters. They build trusting relationships that allow the business to make well-informed decisions. They work to attract, retain, and develop great people in an inclusive environment where each person is valued for the distinct skills and attributes they bring to the group. Meaningful collaboration, participation in the community, and investment in the development of the Law Division are expected from candidates.

Primary Responsibilities:

• Lead legal advisor to Corporate Marketing leadership team.

• Key partner to marketing team advising on traditional and digital marketing and advertising initiatives, telephone and email marketing, promotional content development, media campaigns, content creation, sweepstakes and other prize promotions, and website content.

• Review, draft and negotiate a wide range of marketing and promotion agreements including sponsorship agreements, social media content and influencer agreements, and AdTech/MarTech agreements.

• Review and advise on customer-facing marketing and sales materials for false advertising, claim substantiation, IP, and right of publicity issues.

• Stay abreast of relevant market, legal and regulatory developments affecting marketing practices.

• Partner with the U.S. Bank Risk team and other members of the U.S. Bank Law Division (e.g., Privacy & Data Legal; Trademark Legal; etc.).

• Advise client groups on regulatory and compliance issues related to advertising, marketing and promotional practices including consumer protection issues and issues related to the Telephone Consumer Protection Act (TCPA), CAN-SPAM ACT and other relevant laws and regulations including state law telemarketing and spam-related legislation.

• Advise on the utilization of generative artificial intelligence as it relates to the creation of marketing materials.

Skills and Preferred Qualifications:

• Law degree

• Licensed in good standing to practice law with the appropriate state bar association or other appropriate state attorney licensing authority

• 12+ years of relevant marketing and advertising legal experience in-house or at a law firm

• Familiarity with the digital marketing ecosystem

• Well-developed leadership abilities and management experience

• Ability to collaborate confidently and effectively with a diverse range of stakeholders

• Ability to work across business lines at senior levels to influence and effect change to achieve common goals

• Ability to assess risks and provide thoughtful advice in a fast-paced environment

• Ability to work with minimal supervision and exercise independent judgment and discretion

• Strong written, verbal, and interpersonal communication skills

• Experience representing financial services clients is preferred

We are proud that U.S. Bank has been recognized as a World’s Most Ethical Company® by the Ethisphere Institute and has been named the #1 Most Admired Superregional Bank by Fortune magazine.

The Law Division has received several awards for its pro bono contributions, including the Minnesota Corporate Pro Bono Council’s “Excellence in Pro Bono Award,” and we encourage our legal professionals to contribute time and expertise to pro bono work as part of their role. In addition, the Law Division has been recognized for its leadership and engagement in Diversity, Equity, and Inclusion initiatives.

Successful candidates for a position in the U.S. Bank Law Division support U.S. Bank’s core values, which guide what we do every day:

• We do the right thing

• We power potential

• We stay a step ahead

• We draw strength from diversity

• We put people first

In the U.S. Bank Law Division, we honor those values through our mission: “we guide our clients to remarkable results with expert legal counsel and ethical leadership.” Our commitment is evident in the work we do, not only for the Bank, but for our communities. The Law Division has received several awards for its pro bono contributions, including the Minnesota Corporate Pro Bono Council’s “Excellence in Pro Bono Award,” and we encourage our legal professionals to contribute time and expertise to pro bono work as part of their role. In addition, the Law Division has been recognized for its leadership and engagement in Diversity, Equity, and Inclusion initiatives.

The role offers a hybrid/flexible schedule, which means there is an in-office expectation of 3 days per week and the flexibility to work outside the office location for the other days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors. Applicants can learn more about the company’s status as an equal opportunity employer by viewing the federal KNOW YOUR RIGHTS EEO poster.  

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $165,325.00 - $194,500.00 - $213,950.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.