Marketing Director

***********************************************IMPORTANT NOTICE TO APPLY*********************************************

Your application will be evaluated based on your ability to follow instructions. To be considered for this position, you must submit the following:

1. Resume
2. Cover Letter
3. References

Please ensure that all information provided is accurate and truthful. Failure to follow these instructions will result in disqualification from consideration.

Overview: Disability Law Group seeks a director-level marketing professional to lead the firm’s marketing strategy and team. This role will design and execute data-driven campaigns, manage the firm’s digital presence, and oversee lead-generation efforts. The Marketing Director will bring SEO and website management in-house (replacing a $4K/month SEO vendor) and collaborate closely with attorneys to drive client growth through strategic marketing.

Responsibilities:

• Strategy & Leadership: Develop and implement the firm’s marketing strategy, lead the marketing team, set goals and KPIs, and report performance to firm leadership.
• Digital Campaign Management: Plan, execute, and optimize paid digital campaigns (Google Ads, Google LSA, paid social). Manage budgets and analyze ROI to maximize client leads.
• Website & SEO: Oversee updates to the firm's websites (Michigan Accident Attorneys & Disability Law Group), implement on-page and technical SEO, and coordinate web content to drive organic traffic.
• Analytics & Reporting: Monitor website, social media, and advertising analytics (e.g., Google Analytics) to measure performance. Generate reports on lead volume, conversion rates, and other key metrics to inform strategy.
• Content & Communications: Work with attorneys to produce marketing content (blogs, newsletters, videos) supporting business development. Ensure messaging is consistent, professional, and optimized for search.
• Vendor & Lead Management: Manage relationships with marketing vendors or legal lead services (e.g., directory listings, referral partners). Evaluate outside vendors and ensure cost-effectiveness.
• Collaboration: Align marketing initiatives with firm goals (targeting specific case types or regions) and work with intake staff to follow up on leads.
• Budgeting: Develop and manage the marketing budget across paid and organic channels.

Qualifications:

• 5+ years of marketing experience, including leadership or director-level roles (ideally within a high-growth law firm or professional services environment).
• Proven expertise in managing paid search (Google Ads, Google LSA) and paid social media campaigns.
• Demonstrated ability in website management and SEO (able to replace an external SEO vendor with in-house strategy).
• Strong analytical skills and data-driven mindset; proficiency with analytics tools (Google Analytics, CRM reports, dashboards).
• Familiarity with legal industry marketing or lead-generation vendors is a plus.
• Excellent communication and project management skills; ability to collaborate with attorneys and staff.
• Bachelor’s degree in Marketing, Communications or related (advanced degree a plus).

Location: Based in Metro Detroit (Troy, MI); remote candidates will also be considered.

Compensation: Salary range: $85K–$115K base, with KPIs & Merit-based bonus available.

Salary

• $85,000 - $115,000