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Job Description
Position Title: Marketing Coordinator
FLSA Status: Non-Exempt
Position Summary: The Marketing Coordinator will support the initiatives of the Marketing Department, reporting directly to the CMO. This role offers the right candidate an opportunity to contribute to a variety of marketing, communications and business development initiatives in a collaborative environment.
Job Duties and Responsibilities:
- Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
- Develop effective collateral and marketing content, including capability/office profiles, web content, attorney biographies, as well as a broad range of print and electronic communications, including invitations and announcements for the offices, attorneys and groups the position supports
- Maintains a social media marketing editorial calendar with targeted topics outlined for different dates, as well as plans for where and how that content will be shared
- Working with the CMO, manage targeting and business generating initiatives, including evaluating potential new business opportunities with both clients and prospects and working with attorneys to identify target criteria
- Assist in keeping department records up to date, including departmental procedure How-To’s, and various tracking spreadsheets per initiative, assist with various administrative tasks including invoice processing and tracking
- Assists in the deployment of programs and events hosted/sponsored by the firm, such as teleconferences, webinars, seminars, and other events, including the development and production of marketing materials and on-site logistics.
- Assist in coordinating and executing attorney participation in marketing profile-raising events
- Develops relationships with attorneys to serve as point of contact for day-to-day requests and marketing and business development needs
- Assist in compilation of Surveys and Submissions and related award nominations and update related tracking documents
- Identifies, evaluates, and makes recommendations for firm/attorney participation in sponsorships, conferences, tradeshows, speaking and writing opportunities, and similar events. Coordinates activities (RSVPs, promotional products, advertising, presentation slides, etc.) as needed. Promotes speaking engagements as appropriate
- Conducts various research projects used for business development efforts, including company and industry research, pursuit lists, and competitive intelligence
- Partner with the recruiting team to ensure appropriate and relevant content related to the firm's diversity & inclusion work is presented on external channels
- Serve as the point of contact for charitable organizations and sponsorships, ensuring payments are made, promotional items are provided and the full range of sponsorship opportunities are fulfilled
- Participate in educational opportunities to continue learning about both the legal industry and marketing opportunities
- Support CMO in other marketing department and firm initiatives as directed
- Provide back-up services to the team on an as-needed basis
Knowledge, Skills and Abilities:
- Strong working knowledge of Microsoft Office Suite (Outlook, Word, Excel and PowerPoint) and
- Working knowledge of Adobe Creative Suite and other creative publishing tools
- Experience working in or familiarity with CRM systems a plus
- Experience working in WordPress a plus
- Performance Traits (i.e. analytical, communication skills, problem solving abilities, etc.):
- Exceptional organizational skills and a professional demeanor
- Excellent written and verbal communication skills and impeccable attention to detail
- Highly motivated, proactive, responsive and conscientious, with a commitment to delivering excellent client service
- Ability to multitask and juggle competing deadlines and shifting priorities; flexibility to work additional hours if necessary
- Strong interpersonal skills and excellent communication skills necessary to maintain effective relationships with internal and external contacts
- Ability to work well in a team as well as independently
Education:
- An undergraduate degree (required), preferably in a marketing, business, or communications-related field.
Experience (preferred):
- Minimum of one to three years related experience with a demonstrated success in a marketing, business, and/or communications-related field, either in the professional services (e.g., law, accounting, or consulting) or in a comparable position(s) in a financial institution or the corporate, trade association, or academic sectors
The above is intended to describe general responsibilities and expectations for this position. Because priorities and demands of the firm are fluid, it is not an exhaustive list. It should be revised by the person holding this position in cooperation with his/her supervisor whenever its contents become outdated.
