Marketing and Events Specialist

Location: Troy, MI – Hybrid (approx. 3 days in office + local travel to events)
 

Reports to: Director of Communications & Marketing (DCM)
 

Compensation: $45,000–$55,000 + KPI Bonus Eligibility (DOE)

Overview
This role is responsible for managing the full lifecycle of firm events, overseeing the social media content calendar, supporting internal communications, executing community engagement, and producing digital media content. This includes capturing and editing video content, coordinating the firm’s podcast, and ensuring that events and key initiatives are well-documented for marketing use.

Reliable transportation, event planning experience, and at least 2 years of videography experience are essential.

Key Responsibilities
1. Event Planning – Full Lifecycle Ownership (Most Critical)

• Lead complete planning and execution of firm-hosted and partner events (FLAR Fair, CLEs, community expos, webinars, holiday events, team outings).
• Conduct location scouting for events and attend onsite—reliable transportation is mandatory.
• Manage all vendor coordination, scheduling, timelines, logistics, and event materials.
• Create and maintain event planning checklists, communication plans, and project calendars.
• Serve as the primary point of contact for all event execution.
• Complete post-event recaps/reports and maintain event documentation.

2. Social Media Content Calendar Management

• Manage the firm’s social media content calendar for DLG, MAA, and attorney pages.
• Capture video and photo content at events and internal initiatives.
• Edit content for social platforms, including reels, stories, short-form videos, and highlight clips.
• Assist with daily posting, engagement, and DMs across platforms.
• Maintain a well-organized content library for future campaigns.
• Ensure brand alignment, accuracy, and timely execution of content plans.

3. Videography & Digital Content Production

• Capture and edit professional-grade video content for marketing campaigns, events, and digital initiatives.
• Film and produce short-form and long-form content as directed by the DCM.
• Organize and manage media files, footage, and digital assets for use across platforms.
• Support development of creative visual concepts aligned with firm branding.

4. Internal & External Communications

• Draft and distribute internal communications (via Slack), including announcements, event reminders, cultural initiatives, and updates.
• Communicate effectively with vendors, nonprofits, community partners, and guest speakers.
• Support department-wide communication for marketing and event initiatives.

5. Community Engagement & Field Content Capture

• Attend firm-sponsored and community events to support brand presence and visibility.
• Capture content, interact with event attendees, and represent the brand professionally.
• Collect testimonials and ensure proper release forms are completed and documented.

6. Podcast Coordination & Production Support

• Manage logistics for the firm’s podcast, including guest communication, scheduling, and planning.
• Assist with production-day setup, coordination, content capture, and breakdown.
• Produce and edit video/audio clips for use across social platforms.
• Organize podcast files, coordinate publishing timelines, and ensure alignment with marketing goals.

7. Additional Responsibilities

• Support quarterly cultural initiatives, town halls, and holiday campaigns.
• Assist with ordering and managing branded swag and event collateral.
• Maintain organized documentation for events, vendors, communications, and media assets.

Qualifications Required

• Reliable transportation with the ability to travel locally for events and location scouting.
• 2+ years of videography experience (required).
• 2+ years of event planning or event coordination experience.
• Experience managing or supporting social media content calendars.
• Demonstrated ability to manage projects from planning through execution.
• Proficiency with video editing tools and Canva (Adobe Creative Suite preferred).
• Strong written and verbal communication skills.
• Experience with major social platforms (Instagram, Facebook, TikTok, LinkedIn).
• Highly organized, proactive, detail-oriented, and able to manage multiple simultaneous deadlines.

Preferred

• Experience in community engagement or nonprofit partnerships.
• Experience capturing social content at events or in fast-paced environments.

Interview Requirement

• A short assignment will be required.

Salary

• $45,000 - $55,000