Web Developer

The Web Developer will own all technical website operations for Disability Law Group (DLG) and Michigan Accident Attorneys (MAA). This role is responsible for maintaining site health, performance, security, tracking accuracy, and technical SEO, while supporting marketing initiatives tied to lead generation, analytics, and accessibility.

Key Responsibilities:

Website Development & Maintenance

• Manage, maintain & improve both DLG and MAA websites, primarily built on WordPress
• Handle ongoing site updates, plugins, bug fixes, and feature enhancements
• Develop and modify custom themes, templates, plugins, or custom code as needed
• Ensure site uptime, speed, and overall performance across devices and browsers including mobile devices
• Upload and optimize 8 monthly blogs

Technical SEO & Site Health

• Support SEO initiatives through:
• Technical SEO improvements
• Site structure optimization
• Schema markup implementation
• Page speed and Core Web Vitals optimization
• Improve authority score
• Assist with backlink strategy implementation and monitoring site authority from a technical standpoint
• Identify and resolve crawl errors, indexing issues, broken links, and redirect issues

Tracking, Analytics & Data Attribution

• Implement and manage tracking tools including:
• Google Tag Manager
• Google Analytics
• Conversion pixels (Meta, Google Ads, TikTok, etc.)
• Ensure accurate lead tracking and attribution across organic, paid, and referral channels
• Support conversion tracking for forms, chat tools, and call tracking

Lead Capture & Conversion Support

• Build, maintain, and optimize website forms, chat integrations, and intake tools
• Monitoring and updating the VA Disability calculator, reflecting accurate and up-to-date numbers
• Support A/B testing and conversion rate optimization efforts in collaboration with marketing
• Ensure proper routing of leads to CRMs, intake systems, or email distribution lists

Security, Accessibility & Compliance

• Maintain website security best practices, including updates, backups, and monitoring
• Assist with accessibility improvements to support users with disabilities
• Ensure compliance with applicable standards related to accessibility and data privacy

Performance Optimization & Scalability

• Monitor and improve page load speed, hosting performance, and caching strategies
• Recommend and implement solutions to support website scalability as traffic and content grow
• Assist with long-term planning for site enhancements and future rebuilds
  
  

Requirements:

• 3–5 years of experience in full stack web development
• Proven WordPress expertise (required)
• Proficiency in HTML, CSS, JavaScript, PHP (WordPress stack)
• Familiarity with SEO tools and metrics (Semrush, PageSpeed Insights)
• Experience with website analytics and conversion tracking (GA4, GTM)
• Strong understanding of responsive and mobile-first design
• Experience with lead optimization tools and A/B testing platforms

Performance Expectations:

• Regularly publish blog content optimized for SEO and aligned with internal linking strategies.
• Continuously improve the website’s authority, visibility, and technical health over time.
• Conduct mobile responsiveness audits and implement noticeable improvements early in the role.
• Ensure key landing pages maintain fast and reliable performance across all devices.
• Sustain high levels of website uptime and respond promptly to any critical technical issues.
• Complete routine website requests and updates in a timely and consistent manner.
• Monitor and maintain accurate tracking across all major marketing campaigns and platforms.

Compensation:

Salary determined depending on experience