Digital Marketing Manager – Legal Marketing & HubSpot CRM

Cole, Scott & Kissane, P.A. is seeking an experienced and results-driven Digital Marketing Manager to lead and execute the firm’s digital marketing strategy from our Miami office. This role is ideal for a marketing professional with a strong background in professional services marketing, preferably within a law firm environment, and extensive experience with Enterprise HubSpot for Marketers CRM implementation and optimization.

The ideal candidate will play a key role in driving lead generation, enhancing client engagement, overseeing marketing technology, and managing digital campaigns that support business growth, attorney visibility, and firm branding. This is a fully on-site position based in Miami, Florida.

Key Responsibilities:

• Lead the implementation, optimization, and ongoing management of Enterprise HubSpot for Marketers CRM, including workflows, automation, reporting, and integrations.
• Develop and execute digital marketing campaigns across email, web, SEO, PPC, social media, and content marketing channels.
• Manage the firm’s website strategy, including content updates, SEO performance, analytics, and user experience enhancements.
• Build and maintain marketing automation campaigns and lead nurturing workflows.
• Track, analyze, and report on campaign performance, KPIs, lead generation metrics, and ROI.
• Collaborate with attorneys, practice groups, and firm leadership to support business development and marketing initiatives.
• Oversee email marketing campaigns and client communication strategies.
• Coordinate with external vendors, agencies, designers, and marketing partners as needed.
• Ensure brand consistency across all digital platforms, communications, and marketing materials.
• Stay current on legal marketing trends, HubSpot best practices, and emerging digital marketing technologies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of digital marketing experience in a professional services environment, preferably within a law firm.
• Proven hands-on experience with HubSpot CRM implementation, administration, and optimization is required.
• Strong understanding of SEO, Google Analytics, PPC advertising, email marketing, and social media strategy.
• Experience creating and managing marketing automation workflows and reporting dashboards.
• Excellent project management, organizational, and analytical skills.
• Strong written and verbal communication abilities.
• Ability to manage multiple priorities in a fast-paced professional environment.
• Experience supporting legal marketing initiatives, attorney bios, practice group campaigns, and client development efforts is highly preferred.

Preferred Skills:

• HubSpot certifications preferred.
• Familiarity with CRM integrations and marketing technology platforms.
• Experience with content management systems, particularly WordPress.
• Knowledge of professional services client acquisition and lead generation strategies.

Compensation & Benefits:

• Competitive salary based on experience
• Comprehensive health benefits
• Paid time off and firm holidays
• Professional development and growth opportunities
• Collaborative, team-oriented work environment

Apply today to become part of the CSK family!

No agencies or telephone inquiries, please.