Principal Counsel, Product — Internal AI & Flywheel Product
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Principal Counsel, Product — Internal AI & Flywheel Product
Location: Remote — United States
Team: Product Legal
Role Summary:
HubSpot is undergoing an AI-first transformation, building an AI-native platform that helps millions of customers grow better—and faster. As Principal Counsel, Product for Internal AI & Flywheel Product, you’ll partner with the teams defining how HubSpot builds, governs, and scales AI. You’ll turn complex AI, privacy, and data realities into business advantage—helping our product, engineering, and design teams ship ambitious, customer-trusted experiences with confidence and speed. This is a high-impact, high-autonomy role where your counsel directly shapes the technology that powers our Flywheel platform and our customers’ success.
What You’ll Do
- Lead legal strategy for HubSpot’s Internal AI, Flywheel, and Marketing Tech products—offering proactive, business-forward counsel from concept to launch.
- Advise on AI and data usage, ensuring responsible innovation across personalization, automation, and enrichment features.
- Shape data governance frameworks for ingestion, quality, retention, access and deletion, balancing privacy, customer trust, and innovation.
- Embed global privacy and AI regulations (GDPR, CCPA/CPRA, emerging AI laws) into scalable product design and operations.
- Partner early and cross-functionally with Product, Engineering, Design, Data Science, and Security teams to enable smart trade-offs and accelerate delivery.
- Create scalable enablement tools—playbooks, guardrails, templates, and training—that empower teams to make confident decisions that solve complex problems but are aligned with legal guidance.
- Elevate transparency and trust by collaborating with product marketing, communications, and customer-facing teams to shape clear, consistent messaging about AI and data use.
- Mentor and influence peers across Legal and Product teams, sharing frameworks that strengthen decision-making company-wide.
- Run proactive risk reviews to anticipate and mitigate AI, privacy, and data challenges before they surface.
- Champion innovation with integrity, setting the bar for trusted AI practices in SaaS.
What You’ll Bring
Required Qualifications
- 10+ years of experience advising on product, privacy, and data issues in fast-paced, high-growth SaaS or technology companies.
- Deep expertise in global privacy laws (GDPR, CCPA/CPRA) and privacy-by-design implementation.
- Demonstrated experience advising on AI and data-driven product development, ideally in marketing or business software contexts.
- Strong collaboration and communication skills, with the ability to explain complex legal issues to technical and non-technical audiences.
- Strategic thinker with an operational mindset—able to scale guidance through systems and enablement tools.
- Exceptional judgment and ability to balance legal risk with innovation and business needs.
- JD degree and active bar membership in good standing (any U.S. state).
Nice-to-Have Qualifications
- Experience advising on enterprise data systems, Business Intelligence platforms, or analytics tools.
- Familiarity with AI ethics, model evaluation, or transparency frameworks.
- Certifications such as CIPP, CIPM, or equivalent privacy credentials.
- Experience mentoring legal professionals or leading cross-functional enablement.
- Technical fluency or experience working directly with engineers and designers.
Where You’ll Work
- Location: Remote — United States
- Work Type: Remote
- Travel Requirements: Infrequent, for team summits and similar meetings.
Why HubSpot
HubSpot is a global CRM platform built for scaling companies. We help millions of organizations grow better through software that’s easy to use, powerful, and deeply human.
We’re committed to building a company where everyone can thrive—no matter who they are or where they’re located. Our culture is guided by our HEART values (Humble, Empathetic, Adaptable, Remarkable, Transparent), and we take pride in fostering a workplace built on trust, flexibility, and belonging.
If you see legal frameworks as strategic levers—and love turning complexity into clarity—we’d love to meet you.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as your Product Group Summit and other gatherings to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
Explore more:
- HubSpot Careers
- Life at HubSpot on Instagram
By submitting your application, you agree that HubSpot may collect your personal data for recruiting, global organization planning, and related purposes. Refer to HubSpot's Recruiting Privacy Notice for details on data processing and your rights.
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