Marketing Manager Business Development - Intellectual Property & Technology

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Summary

The BD & Marketing Manager plays an important role in supporting the business development and marketing priorities of the Intellectual Property and Technology practice group. Working closely with the Practice Group Leader, subgroup leaders, and team members across the firm, this individual helps drive client-focused initiatives, support go-to-market campaigns and contribute to the group’s visibility and growth. This role involves strong project coordination, writing, and communication skills. The BD & Marketing Manager helps track business development activity, coordinate practice campaigns, support client targeting, and develop high-quality materials. They bring a proactive approach to execution, attention to detail, and a collaborative mindset.

The ideal candidate is a self-starter who is comfortable working in a fast-paced environment, able to manage multiple projects, and eager to learn and grow as a marketing and BD professional. The role also includes support for cross-functional projects such as CRM, experience management, client onboarding, and lateral integration.
 

Location

This position can sit in any of our U.S. offices and offers a hybrid work schedule.

Responsibilities 

• Support practice group and subgroup leaders in executing on BD and marketing initiatives and tracking progress against priorities.

• Monitor IP law developments, patent, trademark and copyright trends, franchise regulations, and technology and life sciences sector changes to help identify opportunities for client outreach and thought leadership. 

• Develop a solid understanding of the practice group’s strengths to support creation of client-facing materials and positioning.

• Coordinate with senior team members and provide assistance on practice-specific campaigns and projects.

• Use business intelligence tools to support client targeting, lead tracking, and growth opportunities.

• Partner with communications and marketing colleagues on go-to-market initiatives and promotional campaigns.

• Leverage CRM and other tools to help manage business development pipelines and campaign outcomes.

• Collaborate across practice groups, sectors, and client teams to support integration and cross-practice marketing.

• Assist with pitch and proposal development, directories submissions, and the creation of awards content.

• Help plan and execute client-facing events and sponsorships aligned with the practice group’s strategic priorities.

• Support budget tracking and reporting to ensure marketing spend aligns with business goals.

• Contribute to department-wide initiatives including onboarding, CRM adoption, and experience management.

• Coordinate with recruiting and integration teams to support BD onboarding of new hires.

• Stay current on marketing technologies and contribute ideas to improve efficiency and impact.

• Other duties as assigned.
   

Desired Skills 
The ideal candidate has prior experience in law firm or professional services marketing and brings strong written and verbal communication skills, with a focus on clarity, tone, and accuracy. They are organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment. A proactive, collaborative mindset and sound judgment are essential, along with a willingness to learn and adapt to evolving business needs. Familiarity with litigation or disputes practices with an understanding of the business drivers and client expectations in these areas is strongly preferred. The candidate should be proficient in Microsoft Word, Excel, and PowerPoint, and experience with CRM platforms or marketing technologies is a plus. Strong writing, editing, and presentation skills are critical, as is a growth mindset that embraces continuous improvement and teamwork.
 

Minimum Education

• Bachelor's Degree in Marketing, Communications, Business or related field.
   

Minimum Years of Experience  

• 5 years’ Sales/Marketing experience in a professional services environment.

Essential Job Expectations

While the specific job requirements of a DLA Piper position may vary depending upon scope of the job and area of specialty, there are certain universal requirements that are expected of all DLA Piper employees, which include but are not limited to:   

• Effectively communicate, verbally and in writing, with clients, lawyers, business professionals, and third parties.

• Produce deliverables, answer phone calls, and reply to correspondence in an efficient and responsive manner.

• Provide timely, accurate, and quality work product.

• Successfully meet deadlines, expectations, and perform work duties as required.

• Foster positive work relationships.

• Comply with all firm policies and practices. 

• Engage in both physical and sedentary activity, such as (a) working at a computer for extended periods of time, including on-screen reading and typing; (b) participating in digital/virtual conference calls; (c) participating in meetings as needed.

• Ability to work under pressure and manage competing demands in a fast-paced environment.

• Perform all other duties, tasks or projects as assigned.   
   

Our employees are expected to embrace and uphold our firm values as a part of our DLA Piper culture. We are committed to excellence in how we represent our clients and develop our people.   

Physical Demands

Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.   

Work Environment   

The individual selected for this position may have the opportunity for a hybrid work arrangement comprised of remote and in-office work, the requirement for which will be determined in coordination with the hiring manager or supervisor and may be modified at the firm’s discretion in the future.

Disclaimer   

The purpose of this job description is to provide a concise statement of the work elements and to organize and present the information in a standardized way. It is not intended to describe all the elements of the work that may be performed by every individual in this classification, nor should it serve as the sole criteria for personnel decisions and actions. The job duties, requirements, and expectations for this position may be modified at the Firm’s discretion at any time. This job description does not change the at-will nature of employment.

Application Process    

Applicants must apply directly online instead of sending application materials via email.

Accommodation   

Reasonable accommodations may be made upon request to permit individuals with a disability to perform the essential functions and responsibilities of the position or to participate in the job selection process. If you have a request for an accommodation during the application process, please contact careers@us.dlapiper.com.
 

Agency applications will not be considered.    

No immigration sponsorship is available for this position.   

The firm’s expected hiring range for this position is $133,625 - $202,352 per year depending on the candidate’s geographic market location.
 

The compensation offered for employment will also be dependent on other factors including the candidate’s experience, skills, educational and professional background, and overall qualifications. We offer a comprehensive package of benefits including medical/dental/vision insurance, and 401(k).

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DLA Piper is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. Job applicant poster viewing center.