Senior Counsel, Marketing

The Farmer's Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We're starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers' doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future.

To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#LongLiveDogs

We are looking for a highly motivated marketing attorney to join our fast-growing legal team as Senior Counsel, Marketing, who will manage a broad range of advertising and marketing issues across the organization and play an integral role as one of the core members of our Legal Department at The Farmer’s Dog. They will report to the General Counsel, and will work closely with stakeholders across the Company to manage the Company’s day-to-day marketing issues and compliance needs. The Senior Counsel is expected to further accelerate TFD’s momentum through working with the business to efficiently and proactively identify ways to mitigate risk and eliminate legal blockers. This is a high-impact role perfect for a team player with a passion for law, and of course, dogs!

One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically.

We are skeptical about everything and precious about nothing:  Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems.

We consider the customer journey in all of our decisions:  We know that no interaction exists in a silo and therefore understand how important every single one is.  We ensure our strategy sets prospective and new customers up for success and drives long-term retention.  We answer questions and address problems early and proactively.  We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically.

We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience.

We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

• Serve as The Farmer’s Dog’s primary marketing counsel, providing proactive and practical advice and counsel to our Brand and Acquisition departments and other internal business partners on a wide array of advertising and marketing issues, including by vetting media and communications materials and analyzing advertising substantiation issues.
• Draft and negotiate advertising agreements, including media, sponsorship, promotion, music, talent and agency agreements.
• Advise internal business partners on digital content and social media issues, including disclosure requirements and endorsement guidelines.
• Counsel internal stakeholders on trademark, copyright and trade secret matters and liaise with outside counsel in protecting and maintaining our brand and other intellectual property.
• Draft rules and advise on sweepstakes and contests.
• Draft and maintain advertising and marketing policies.
• Manage marketing disputes and litigation, partnering with outside legal counsel as necessary.
• Stay apprised of all federal and state advertising law and related legal developments applicable to our business and work with business partners to develop necessary training and to ensure compliance. 

• You have 8+ years (post-law school) of relevant marketing legal experience, with law firm experience required. Big Law and in-house experience preferred.
• You have a J.D. from an ABA accredited law school and admission to the NY bar.
• You have a strong working knowledge of marketing laws and regulations. 
• You have strong thought leadership and business partnering skills at all organizational levels, with an ability to manage tight timelines and shifting priorities.
• You have excellent communication (written and verbal) skills, the highest attention to detail and ability to communicate clearly and productively with non-legal colleagues.
• You possess a willingness to be flexible and proactive in solving complex challenges, with a proven track record of understanding business needs, finding creative solutions and balancing the interplay between legal and business risk.
• You thrive in a fast-paced environment, are a self-starter, able to prioritize effectively and work both independently and as part of a growing team.

The office is open and available for all Monday through Friday. We require all team members to be in office a minimum of 2 - 3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.

Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.

• Dog-friendly office in Greenwich Village
• Market-competitive compensation and equity packages
• Comprehensive Healthcare, Dental, and Vision
• Company supported mental health benefits
• 12 week paid parental leave
• Competitive 401k plan with company match
• Flexible PTO 
• Discounted fresh food for your pup
• Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $175,000 - $205,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.

The Farmer's Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.